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1. Who we are

Apex Motors Limited (“Apex Motors”, “we”, “us” or “our”) is a used-car dealership based in Glenrothes, Fife, Scotland.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, enquire about a vehicle, buy or sell a vehicle, or otherwise interact with our business.

Our contact details

Apex Motors Limited
35b Cavendish Way
Southfield Industrial Estate
Glenrothes
KY6 2SB

Email: apexmotorsltd_@outlook.com
Telephone: 07944 736003

2. The personal information we collect

Depending on how you interact with us, we may collect the following types of personal information:

• Contact information: your name, email address, telephone number and postal address.

• Enquiry information: details of your vehicle enquiry, messages, requests for information, appointment bookings and communications with us.

• Vehicle information: details relating to a vehicle you wish to buy or sell, including registration, make, model, mileage, service history and ownership information where relevant.

• Transaction information: information required to complete a vehicle purchase or sale, including payment records, invoices and relevant transaction documents.

• Finance or part-exchange information: information you choose to provide when discussing finance options, part-exchange arrangements or the sale of your existing vehicle. Additional privacy information may apply where a third-party finance provider is involved.

• Website information: technical information such as your IP address, browser type, device information and information about how you use our website, where collected through cookies or similar technologies.

We only aim to collect information that is relevant and necessary for the purposes described in this policy.

3. How we collect your information

We may collect personal information when you:

• Complete a contact or vehicle enquiry form on our website.

• Call, email or message us through social media.

• Enquire about, arrange a viewing of or purchase a vehicle.

• Ask us to value, part-exchange or purchase your vehicle.

• Provide documents or information needed to complete a transaction.

• Visit our website, where information may be collected through cookies or similar technologies.

• Otherwise communicate or interact with our business.

We may also receive relevant information from third parties, such as finance providers, payment providers, vehicle history services or other parties involved in a transaction, where appropriate and lawful.

4. How we use your information

We use personal information for the following purposes:

• To respond to enquiries and provide information about vehicles.

• To arrange vehicle viewings, test drives and appointments.

• To manage vehicle purchases, sales and part-exchange arrangements.

• To process transactions and maintain appropriate business records.

• To communicate with you about a purchase, sale, enquiry or related service.

• To meet our legal, regulatory, tax and accounting obligations.

• To protect our business, prevent fraud and resolve disputes.

• To operate, maintain and improve our website and services.

• To send marketing communications where we are legally permitted to do so.

We will not use your personal information for unrelated purposes without providing appropriate information and, where required, obtaining your consent.

5. Our lawful basis for processing

Data protection law requires us to have a lawful basis for using personal information. Depending on the circumstances, we may rely on:

Contract: where processing is necessary to take steps at your request before entering into a contract, or to fulfil a contract with you, such as arranging a vehicle purchase.

Legal obligation: where we need to process information to comply with applicable legal requirements, including tax, accounting and other relevant obligations.

Legitimate interests: where processing is necessary for our legitimate business interests, provided these are not overridden by your rights and interests. This may include responding to general enquiries, managing our business, maintaining records, protecting against fraud and improving our website.

Consent: where you have given consent for a specific purpose, such as certain marketing communications or non-essential cookies where consent is required. You